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Splitting Lists for Testing within Your Email Marketing
Recently we have received questions from many of our clients regarding how to easily divide their lists for testing purposes. We always love to hear from our clients – even more so when they are...
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Saving Time When Performing Subject Line Tests
In my most recent blog post I passed along some information related to splitting lists, a function usually performed in preparation for testing within your email marketing plan. If the test you are...
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Keep Your Email List Clean!
No matter how deep we end up diving into the technical facets of email delivery, it’s important we don’t forget the simple rules we started with. One of the most important of those rules is keeping...
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The Reporting Trifecta for Subscriber Information
One advantage of email marketing over many other forms of marketing has always been the ability to track activity and clearly see the actual results related to your messaging. However, this leads to...
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Customer Segments Deserving Special Consideration
Over the past several months we’ve fielded a number of questions from clients regarding “who” among their customer base they should be communicating with via email. The question that is rarely asked...
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5 List Filtering Techniques
While there are a myriad of advanced email marketing techniques available, the fact remains that for some marketers it’s enough of a struggle simply getting messages out the door in time without adding...
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Are you going “all in” with your email testing strategies?
We’ve all heard that if you’re in marketing, in particular email marketing, you should constantly be testing to maximize results. The most common test mentioned is the ubiquitous “A/B” split test,...
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Are Monsters Lurking In Your List? (part 1 of 2)
No matter how relevant your emails are or how upstanding your opt-in process is, monsters can still be lurking in your lists. More often than you might think, ISPs are recycling old email addresses...
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Are Monsters Lurking In Your List? (part 2 of 2)
Last week we went over the different types of monsters that may be lying low in your lists. Specifically, we’re talking about Spam Traps and unknown addresses. At this point we should already...
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Increase the Efficiency of Your Overall Cross Selling Efforts
We all know that temptation is a powerful force in our personal lives. It’s also a powerful force in our professional marketing lives, particularly when one begins to look at distributions of the...
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